I'm a Product Designer with 7+ years of experience
I specialize in turning complex problems into intuitive, scalable products through research, systems thinking, and close cross-functional collaboration. I am mostly focused on complex B2B and SaaS products across AI-powered tools, conversational UX, scheduling, business management, and growth.
Outside of work, you’ll find me hiking, diving, camping, playing tennis, or snowboarding.
Work Experience
Nov 2025 - Sep 2026
Senior Product Designer at Base44 (acquired by Wix)
Joined as the second designer, working across an AI-powered platform for creating, managing, and growing apps.
Owned end-to-end design across app organization, AI skills and MCP connections, in-app domain management, and the asset library, simplifying technical workflows for non-technical users.
Designed workspace billing and credits, including usage visibility, additional credit purchases, and rollover, addressing monetization and retention needs.
Designed SEO, Google Ads, and AI-generated social content tools to help builders promote apps; created profiles, levels, achievements, and rewards to encourage community participation.
Led the creation, rollout, and team-wide adoption of a new design system, alongside interface redesigns across the platform.
Created reusable skills for AI coding agents covering UX patterns, brand voice, and component usage, guiding teams shipping features without a dedicated designer.
Partnered with PMs and a predominantly backend engineering team, contributing directly to frontend implementation using Cursor, Claude Code, and GitHub.
Apr 2022 - Nov 2025
Senior Product Designer at Wix
Worked across Wix Services and Wix Bookings, helping service-based businesses manage appointments and turn inquiries into clients. My role combined end-to-end product design with research, product direction, and delivery across teams.
Led product design for Wix Services, helping service providers capture and nurture leads, track their progress, and turn inquiries into clients and projects through CRM-style workflows.
Designed key experiences for Wix Bookings, serving 600K+ businesses, including multi-service appointments, owner-side bookings, and waitlists.
Led user research, journey mapping, and delivery, with product ownership responsibilities including KPI definition and roadmap planning.
Introduced structured Figma workflows and localization-ready handoff processes to improve cross-functional collaboration.
Aug 2020 - Apr 2022
Design Team Lead at Pinkman Studio
Led a team of four designers at Pinkman Studio, working on digital products for VTB, Yandex, and Absolut Insurance. Alongside design direction, I managed client relationships, delivery quality, and mentoring within the team.
Promoted to lead four designers on projects for VTB, Yandex, and Absolut Insurance. Managed client relationships and delivery quality, and ran an internal UX mentorship program.
Redesigned VTB's corporate website serving 2.5M+ users and built its design system from scratch.
Feb 2020 - Aug 2020
UX Designer at mihi.market
Designed e-commerce experiences for IKEA, Hyundai, and Mitsubishi, creating responsive interfaces and reusable UI kits in close partnership with developers.
2018 - Present
Freelance Product Designer & Product Owner
Led product design and strategy for VK Career Hub, a modular HR management system, and a 3D car customization tool connected to service and dealership bookings.
Speaking
AI tools in the product design process
Presented to 200+ designers on using AI tools across early product stages, from research to idea visualization.
Design Thinking at Tel Aviv University
Delivered lectures on Design Thinking at Tel Aviv University.
Wix workshop for teenagers
Led a workshop for teenagers at Wix, introducing the platform and helping them try building a website themselves.
Education
June 2023
HTML & CSS at Wix UX
Wix UX
Jan 2021
Mentorship, Yandex Practicum
Yandex Practicum
Sep 2020 - Sep 2024
Bachelor of PR and Advertising, International University of Moscow
International University of Moscow
May 2020
Visual Design and 3D
Wannabe like
Sep 2018 - Sep 2019
UI/UX Design Program, Skillbox
Skillbox
